Notes
Growth & strategy
Search, ads, analytics and the commercial thinking underneath them.
Growth & strategy notes
15 of 15 notes
- Growth
How to Fix Core Web Vitals: LCP, CLS and INP
What LCP, CLS and INP measure, the thresholds Google uses, and step-by-step fixes for the most common Search Console issues, including slow largest paint and layout shift.
· 7 min read
- Growth
5 Revenue Models for Digital Businesses, Compared
Subscription, freemium, advertising, affiliate and ecommerce: how each digital revenue model makes money, where it fits, and what to watch before you commit to one.
· 5 min read
- Growth
Instagram Reels for Brands: A Practical Guide
How brands use Instagram Reels: what makes a Reel worth watching, ways to widen reach, reusing Reels on other platforms, and measuring whether they drive results.
· 3 min read
- Growth
How to Define Your Target Audience in 5 Steps
Five steps to define your target audience properly: research, demographics, messaging that fits them, analysing results and tightening your targeting over time.
· 3 min read
- Growth
Using AI Tools to Improve SEO
Where AI tools help with SEO and where they don't: content optimisation, topic discovery, keyword research, link opportunities and reporting.
· 3 min read
- Growth
Social Media Marketing for Restaurants
A social media plan for restaurants: audit what you have, plan content, work with local influencers, run targeted ads and use contests to get people talking.
· 3 min read
- Growth
The Future of Facebook Ads: Our 2023 Predictions
Written in early 2023: the changes we expected to Facebook ads targeting, delivery algorithms, mobile placements, reporting and creative options.
· 3 min read
- Growth
The Future of Google Ads: Our 2023 Predictions
Written in early 2023: where we expected Google Ads to go, from more automation and AI to privacy rules, new ad formats, voice and visual search, and attribution.
· 5 min read
- Growth
How Sales and Marketing Alignment Grows Revenue
Why sales and marketing work better as one team: shared customer insight, content that helps close deals, and aligning both around revenue rather than separate targets.
· 3 min read
- Growth
Referral Marketing for Ecommerce: Best Practices
Referral marketing for online stores: a programme that is easy to use, incentives worth sharing, promoting it through email and social, and tracking what it earns.
· 5 min read
- Growth
Content Gap Analysis: A Step-by-Step Guide
What a content gap analysis is, why it finds SEO opportunities your competitors already rank for, and a step-by-step process with examples you can run on your own site.
· 2 min read
- Growth
Affiliate Marketing vs Digital Marketing
Affiliate marketing is one channel inside digital marketing. How it works (vendor, affiliate, customer), how it differs from SEO and content, and when each makes sense.
· 2 min read
- Growth
6 Ways the Customer Journey Changed After the Pandemic
Six shifts in how customers buy since the pandemic: necessities first, more exploring, lower risk tolerance, digital by default, patience with delays and higher privacy expectations.
· 3 min read
- Growth
Account-Based Marketing: What It Is and How to Run It
What account-based marketing is, three ways to run it well (account selection, sales-marketing alignment, the right tools), and how it differs from inbound.
· 2 min read
- Growth
What Growth Marketing Really Means
What growth marketing actually is, how it differs from traditional marketing, and why it runs on data, the product and retention rather than one-off campaigns.
· 2 min read
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