Can I advertise a project before RERA registration?+
No. Section 3 of the Real Estate (Regulation and Development) Act prohibits advertising, marketing, booking, selling or offering to sell a project in a notified planning area without registering it with the state authority. That rules out pre-launch teaser campaigns for unregistered projects. Once registered, advertisements must carry the registration number and the authority's website, and must be consistent with the sanctioned plans under Section 11(2).
What is a realistic cost per site visit?+
It varies enormously by ticket size, city and configuration, so a single benchmark would mislead. The useful discipline is working backwards: if your visit-to-booking rate is one in twelve and a booking contributes a known margin, that tells you what a qualified visit can be worth and therefore what you can afford to pay for it. We establish both numbers from your own historical data in the first fortnight rather than quoting an industry figure.
Are property portals worth the money?+
They deliver volume that is genuinely hard to replace, particularly at launch, but the same enquiry is typically sold to several competing projects, so you are paying to compete on response speed rather than on proposition. The reasonable position is to use them deliberately while building direct channels that you own, and to track cost per booking by source so the trade-off is visible rather than assumed. Portal dependence is a commercial risk, not a moral failing.
How quickly should we respond to an enquiry?+
Within seconds for acknowledgement, and within minutes for meaningful contact. Property buyers routinely enquire with several projects in one session, and the first substantive response frequently determines who gets the site visit. Automated WhatsApp acknowledgement with a short qualification exchange closes the gap when your sales team is with a walk-in customer, which is exactly when the highest-intent digital enquiries tend to arrive.
Do you work with channel partners and brokers or only developers?+
Both. For developers we usually build the compliance and creative system, run direct demand generation, and provide channel partners with approved collateral so brand and RERA disclosures stay consistent. For brokerages we focus on locality authority content, qualification systems and reducing portal dependence. The one thing we insist on either way is attribution that keeps direct and partner-sourced enquiries separate, since blending them makes budget decisions impossible.
Can marketing help with a project that is not selling?+
Sometimes, and sometimes the honest answer is that the problem is price, location, configuration or possession delay, none of which a campaign fixes. We would rather establish that in the audit than take a retainer to spend media against a proposition the market has already rejected. Where marketing genuinely is the constraint, it is usually visible as a strong visit-to-booking rate paired with low visit volume.
