Why do you not show client case studies with numbers?+
Because we only publish figures that are attributable, evidenced and approved by the client in writing, and that takes time to accumulate honestly. Our terms of service state we cannot guarantee specific results, and the CCPA's 2022 guidelines require every advertising claim to be substantiable. A page of impressive percentages would contradict both. Named results will appear here as clients approve them; in the meantime we will arrange a reference call.
Can I speak to one of your current clients?+
Yes. Ask, and we will connect you with a client in a comparable situation — similar sector, similar problem — so the conversation is actually useful. We would encourage you to ask this of every agency you are considering, and to notice which ones find a reason not to.
What results should I realistically expect, and when?+
Local search and profile work usually moves call volume within six to ten weeks. Paid search produces enquiries within days of correct tracking but stops when you stop paying. Organic content typically becomes the largest channel from month four onward. Operational fixes such as reminder systems tend to show up fastest of all, because they recover demand you have already paid for. Anyone promising ranked results in thirty days is describing something that will not hold.
How do you attribute a customer to a marketing channel?+
With call tracking numbers per channel and per branch, tagged links on every campaign, conversion events fired on calls and confirmed bookings rather than page views, and a key that joins the marketing record to the sale. Most businesses have none of this when we arrive, which is why their existing reporting cannot answer the question. Building it is usually part of the first month.
What if the marketing works but our conversion does not?+
Then we will tell you that, and the fix will be operational rather than promotional. It is a common finding: enquiries arriving and dying with a busy sales team, or a checkout or booking path that fails on a phone. Because we build software as well as run campaigns, we can close that gap rather than handing it back to you as your problem. Spending more on ads into a broken funnel is the most expensive mistake available.
Do you work on a performance or commission basis?+
Generally no, and we would be cautious of anyone who insists on it. Performance arrangements create pressure toward whatever is cheapest to acquire rather than what is commercially right for the business, and in a regulated advertising environment that pressure is exactly what produces compliance problems. We work on a retainer for marketing and fixed-price scopes for software.
