Straight answers about working with us

Marketing retainers start from about ₹12,000 per month for an individual doctor and from about ₹18,000 per month for a single-location clinic, plus ad spend. Hospitals and multi-location groups run higher because the work spans service lines and facilities. Custom software is quoted separately as a fixed-price build, starting from about ₹15,000 for a single tool. We scope against your actual capacity rather than selling a package, because generating demand you cannot serve helps nobody.

Marketing retainers are typically three months minimum, because nothing meaningful can be demonstrated in less than that and we would rather not take money for a month of setup. After the initial term, engagements run month to month with thirty days notice. Software builds are not retainers at all — they are fixed-price projects with a defined scope, and the engagement ends when the tool is delivered and handed over.

You do, in every case. Advertising accounts are created under your own billing where possible, or transferred to you if we set them up. Website code, custom software code and all patient or customer data belong to you and are handed over documented. We do not hold accounts hostage, and we do not build on a proprietary platform you would have to leave behind. If you decide to move to another agency, the handover should take days rather than becoming a negotiation.

A monthly report against metrics agreed at the start, disaggregated by channel and — where relevant — by branch, doctor or service line. For healthcare that usually means enquiries, contact rate, booked appointments, attended appointments and cost per attended patient. Channels that are not working are named as such rather than quietly dropped. You also get direct access to the underlying dashboards; nothing is filtered through us before you can see it.

Local search and Google Business Profile work usually moves call volume within six to ten weeks. Paid search produces enquiries within days once tracking is correct, but stops when you stop paying. Organic content compounds slowly and typically becomes the largest channel from month four. Operational fixes such as reminder systems often show the fastest financial return, because they recover demand you have already paid for.

No, and neither can anyone else honestly. Search rankings depend on competitors and algorithms nobody outside Google controls, and patient volume depends on your capacity, pricing and service quality as much as on marketing. Our terms of service state this plainly. What we do commit to is an agreed measurement plan, monthly reporting whether the numbers moved or not, and telling you when something is not working rather than reframing it.

Yes, and for hospitals it is usually the better arrangement. Your team knows the institution far better than an agency will. What is typically missing is search and performance depth plus engineering capacity for measurement plumbing. We fill those gaps and document what we build so your team can run it, rather than creating a dependency that is expensive to unwind.

We are governed by the Digital Personal Data Protection Act, 2023, with its Rules notified in November 2025. Where we build software, consent is captured explicitly and recorded, access is restricted by role, retention is defined rather than indefinite, and access is logged. Where we run marketing, we work with aggregate and campaign data rather than clinical records wherever possible. Our data processing terms set out the specifics in writing.

No. HIPAA is United States legislation and has no application to a practice operating in India. The relevant framework here is the DPDP Act, 2023. Be cautious of any Indian agency that advertises HIPAA compliance as its primary credential — it usually indicates the website copy was adapted from an American template rather than any real understanding of your obligations.

Raise it with your engagement lead first, directly and early — most problems are a mismatch of expectation about pace or priority and are fixable in a conversation. If it is not resolved, ask for it to go to a founder, and it will. After the initial term you can end the engagement with thirty days notice, and we will hand over accounts, documentation and work in progress without making it difficult. We would rather part cleanly than hold on to an unhappy client.

Yes — we work with clients in the UAE, UK and US alongside our Indian base. Note that the regulatory guidance across this site is written for Indian healthcare providers; for practices in other jurisdictions the applicable advertising and data protection rules differ, and we scope that separately at the start of an engagement.

Frequently, yes, and the first step is always an audit of what exists — including whether the previous work created any compliance exposure that needs removing from live pages. Where accounts are held by the previous agency we will help you reclaim them. Be aware that recovering from an aggressive or non-compliant campaign sometimes takes longer than starting fresh, and we will tell you honestly which situation you are in.